Karla Calheiros
Creative Copywriter

Reporter Magazine

Reporter is a monthly magazine that focuses on investigative journalism. It covers important, often controversial subjects. The print campaign takes three topics that have been featured in the magazine this year and demonstrates that the information Reporter provides has the strength to change your perspective.

AXA, one of the biggest insurance provider in the world, wanted to share their extensive knowledge about safety to prevent accidents rather than compensate for them.

Based on the insight that most of our fears are irrational, the idea was to use their data to make a print campaign illustrating real statistics about accidents, showing the discrepancies between what we perceive as threats versus the dangerous things that we ignore.





Beneva Foundation


Bratislava Zoo

Kids are hooked on technology. Parents have a real hard time stealing their attention back into the real world. In this Bratislava Zoo campaign, we want to show how majestic and enchanting wild animals are, much so that they can even steal the attention of your kids from their gadgets.